Chip Hunnicutt

Chip Hunnicutt has led marketing and technology efforts in professional sports, sporting goods, real estate and a variety of entrepreneurial successes. His knowledge of emerging technologies, social media strategies, and how to effectively integrate them with traditional marketing efforts has opened new sales channels, expanded revenues and provided a roadmap for future growth in every role he has held.

Chip developed the first online store for the Professional Rodeo Cowboys Association and with a revamped on-site merchandise program, increased sales of licensed products 51% . He increased website revenue 71% for the online store of the country's largest bicycling retailer.

He won the Marketing Innovation of the Year for an interactive podcast from Prudential and his use of low-cost online marketing initiatives propelled a Myrtle Beach, SC-based entertainment business to #1 in its niche within three years. Most recently, Chip developed Trophy Score, the #1 rated iPhone application for scoring big game animals.

Expand the company's social footprint by leveraging existing and emerging technology. Engage customers on their turf while and contribute to the continued growth of the company's leadership position among sporting goods manufacturers.

• Increased online revenue 171%
  

• Introduced an affiliate marketing component that within 5 months was contributing 15% of revenue
  

• Create and execute long term content strategy
  

• Manage online stores for all brands
  

• Establish goals, determine metrics and monitor analytics
  

• Manage online launches of new products and technology
  

• Design, coordinate and execute promotions with online partners
  

• Manage social marketing efforts
  

• Plan, create and distribute corporate and product videos
  

• Manage company blogs and e-newsletter

Consulting services and solutions in online advertising, marketing, audio/video podcasting products and website design.

As Owner and General Manager, wielded full responsibility for developing internet-based advertising solutions and providing consulting services for businesses requiring cost-effective online solutions. Directly performed the artistic creation of and managed website design initiatives. Directed all sales, account management, and budget management functions.

• Developed first iPhone applications for scoring game animals using multiple scoring methods
  

• Developed AnchorpointOutdoors.com, a full-featured hunt club manager
  

• Developed first iPhone application for scoring game fish (anticipated release Q2 2010)
  

• Operates an outdoor blog drawing 4,000 monthly visitors
  

• Provided video and audio podcasting products to over 300 local real estate sales professionals
  

Provides creative design services to clients across the country and in every industry, specializing in brand enhancement via online technologies.

Directs iPhone application concept, creation and development. Manage proprietary website development. Handle promotion and securing advertising for company-owned websites. Direct P&L responsibility. Manage general accounting, HR and day-to-day management duties.

• Improved clickthru rate for client's Google AdWords campaign 149% by evaluating keywords and adjusting campaign emphasis
  

• Managed development of WeekSauce.net, incorporating social drivers to rate local dining establishments
  

• Managed development of Cavalry, an iPhone application for soliciting emergency assistance

MARKETING DIRECTOR, BURROUGHS & CHAPIN REALTY, INC - NORTH CAROLINA DIVISION (2006-2008)
Directed all advertising functions and the creation of annual marketing plans and budgets. Developed and managed sales support programs and first-of-its-kind comprehensive suite of marketing services for sales agents. Designed cooperative advertising opportunities for sales professionals representing affluent clientele. Represented division on the corporate brand development team. Led technology team in designing new tools for sales professionals.

• Company improved to #28 in Prudential franchise network for sales and unit volume
  

• Increased website traffic 6.25% and page views 14.5% by embracing evolving technologies
  

MARKETING DIRECTOR - PRUDENTIAL CAROLINA REAL ESTATE (2004-2006)
Supervised Advertising Manager and contract Graphic Designer. Planned annual marketing mix of electronic, broadcast, outdoor, print, direct mail and agent incentives. Prepared annual budget. Managed website performance for search-ability and function. Negotiated key vendor contracts. Managed corporate publicity including internal and external PR campaigns.

• Drove company to #49 in Prudential national franchise network for sales and unit volume
  

• Increased ranking from #5 to #3 in market share out of 26

Entertainment and sightseeing services aboard a custom offshore powerboat

Handled advertising, marketing, sales and accounting functions. Directly led, managed and trained staff of five. Managed brand identity, coordinated merchandise development and promotion. Produced internet and print advertising graphics and promotional materials. Led cooperative advertising initiatives with area business leaders. Managed supplies, customer service and performance of support services.

• Increased revenue 216% over three years through no-cost cooperative marketing and event scheduling
  

• Led company to #1 ranking in market among 15 comparable activities based on customer satisfaction
  

• Increased ticket sales 238% through creative on-board advertising
  

Catalog and online retailer of cycling products and accessories

Managed all internet-based marketing programs. Developed and managed online travel initiative. Developed strategic partnerships.
Managed affiliate sales program.

• Increased affiliate recruitment 30%, total orders 71% and affiliate-generated revenue 73%.
  

• Raised recruitment 363% for online store affiliate program from 24 to 111
  

• Generated new website purchase revenues by 71%
  

• Created revenue 73%, for website visits generated by online store affiliate program
  

LICENSING COORDINATOR (1998-2000)
Managed all licensed products functions. Assisted with corporate partnership sales and renewals. Ensured fulfillment of corporate sponsorship agreements. Facilitate athlete - sponsor relationships. Managed the Association's charitable entity. Developed and implemented organization's first internet-based store.

• Generated a 51% increase in licensing program revenue by negotiating expiring contracts to include restructured royalty rates and signing new licensees.
  

• Raised Convention revenue by 17% by changing the format, upgrading speakers, and repackaging the event.
  

• Created over 16% in new Awards Banquet revenue by improving promotion of the event.
  

• Increased ESPN-televised World Champions Banquet revenue 14% tighter controls on expenses and improved forecasting.
  

• Negotiated a 3 percentage point increase, from 7% to 10%, in the standard royalty percentage and introduced five new licensing categories.
  

ASSISTANT PROJECT COORDINATOR (1996-1997)
Managed registry of personal sponsorships for PRCA athletes. Solicited new sponsors and fielded inquiries from potential partners. Event and sales manager for national convention and ESPN-televised banquet.

• Reduced convention expenses by 22% by reviewing current practices and negotiating new contracts.
  

• Increased Awards Banquet revenue by 11% by aggressive sales techniques.
  

Board Member, 1400's, Colorado Springs, 2009-present

Junior Achievement, 2006

Habitat for Humanity, 2005

Convention Committee Member, Myrtle Beach Chamber of Commerce, 2001-2003

Advisory Board Member, North Myrtle Beach Springfest Festival, 2002

YMCA Youth Volunteer, Colorado Springs YMCA, 1998

Youth Camp Counselor, YMCA Camp Thunderbird, Clover, SC, 1989-1991

"Marketing Innovation of the Year," Prudential Real Estate - Prudential Burroughs and Chapin Realty, Inc.

"Regional Addy Award - Print," Coastal Advertising & Marketing Pofessionals - Prudential Burroughs and Chapin Realty, Inc.

"Best Print Advertising," Cape Fear Homebuilders Association - Prudential Burroughs and Chapin Realty, Inc

Jonathan Green, Owner
Spot On Creative


"I've worked with Chip for the past four years as his creative agency of choice. I cannot count the number of awards that we have won in marketing over the years, but it is well up there. He is a left brain/right brain kind of guy, understanding logistics as well as creative... not to mention a gut instinct that many CEO's can only dream about."

Marcie Jacobs, Owner
The Media Dept.


"Chip is much more than a great manager and co-worker. He is smart, intuitive, and extremely creative. His knowledge of 'new media' is exceptional. Prudential Burroughs & Chapin is extremely lucky to have him, as would be any corporation."

Stuart Westland, VP Marketing
Performance, Inc.


"Chip brought a wealth of knowledge, skills and enthusiasm to our marketing team at Performance Bike. He grew our affiliate program, helped to create a new line of business and improved every single project that he handled. Plus, he is a ton of fun to work with. Looking for someone to lead your team? Just ask Chip."

Peter McDermott, Owner
TreMagna, LLC


"Chip, is very results oriented, organized, efficient and professional! I worked with Chip when he was previously employed with the PRCA and would recommend any organization looking for a well respected, self motivated, energetic person to hire Chip."

Aaron Enget, Director of Rodeo Administration
Professional Rodeo Cowboys Association


"Chip was a great co-worker. He is determined, enthusiastic and thinks outside the box. His ability to multi task and complete projects is extraordinary."